About us
By the trade.
PRIVATE DEALER NETWORK
WatchTradeSale is a dealer-to-dealer price-discovery platform. We exist to give professional watch dealers a transparent, efficient way to establish trade prices and complete transactions — without the noise of the retail market.
Our mission
The secondary watch market has long suffered from opacity. Retail prices, grey-market prices and true trade prices are rarely the same thing — and dealers have historically had to rely on informal networks, trade shows and gut instinct to know what a watch is actually worth between professionals.
WatchTradeSale changes that. Every weekday at 4:00 PM UK time, verified dealers submit bids on listed watches in a 30-minute price-discovery window. The result is a real, live trade price — not a retail estimate, not an auction hammer price, but what one professional would actually pay another.
Transactions happen at the buyer's premises, by bank transfer, between verified dealers. WatchTradeSale never takes ownership of a watch. We provide the infrastructure; the trade happens between people who know what they're doing.
How we operate
Every member goes through a KYC and AML verification process before they can list or bid. We check company registration, principal identity, source of funds and trading history. There are no anonymous participants on WatchTradeSale.
Our 30-minute price-discovery window runs every weekday at 4:00 PM UK time. Sellers list watches; verified buyers submit bids. The highest bid at close sets the trade price. Anti-snipe protection extends the window if bids arrive in the final five minutes.
Every trade is completed in person at the buyer's premises. The buyer scans a single-use QR code to start the inspection, works through a standardised checklist, and confirms the outcome. Both parties are notified immediately.
All payments are made by direct bank transfer between dealer accounts. No cash, no crypto, no third-party payment processors. This keeps the audit trail clean and the transaction compliant.
COMPANY DISCLOSURE
watchtradesale.com is a trading name of 309 LTD, a company registered in England and Wales (Company No. 17104057). References to "WatchTradeSale", "we", "us" or "our" refer to 309 LTD.
The company
WatchTradeSale is a trade name owned by 309 LTD, a company registered in England and Wales (Company No. 17104057). We are currently in free beta — there is no subscription fee to join or participate. Our goal is to build the most trusted professional watch trading network in the UK and, in time, across Europe.
